Commercial Story Board 2

Commercial Story Board 1

Final Couch Potato Commercial

Commercial Idea

My commercial will begin with a man or woman sitting at a cubical in their office zoned out. Then a dream bubble pops up (showing man/woman sitting at desk with a thinking cloud above). In the dream bubble will be a picture of one of the entrees I used in my brochure. The man/woman will start drooling and then it will quickly transition to a flash mob outside or inside of Couch Potato. It will then end with a flash back to him/her dreaming at his/her desk smiling.

Commercial Evaluations

1.   Madden NFL '12
Visual style?
-Black and white, live action/slow motion

Tone?
-Funny

Product?
 Madden NFL '12

Target Audience?
-Boys who play video games.

What is the problem that the product is solving?
-Boys older brother is teasing him

How does the commercial talk about these problems?
- Ends with younger brother beating him in Madden

Narrator?
-Yes, voice over is Ben Affleck.

Do you feel the commercial is successful, why?
Yes, the first time I saw this commercial on TV I instantly knew it was Ben Affleck's voice and although I'm not interested in the product, I was interested in the commercial.

2.   K9 Advantix
Visual style?
-animated

Tone?
-happy

Product?

-K9 Advantix

Target Audience?
-People who own dogs.

What is the problem that the product is solving?
 -Fleas

How does the commercial talk about these problems?

-Commercial uses a song to discuss these problems.

Narrator?
-Yes, voice over.


Do you feel the commercial is successful, why?
-Yes because it is a very memorable commercial, the puppy is really cute and makes you want to watch.

3. Red Bull
Visual style?
-stop motion or animated

Tone?
-funny


Product?

-Red Bull energy drink


Target Audience?
-Females


What is the problem that the product is solving?
 -Lack of energy

How does the commercial talk about these problems?

-The Zebra is clearly a girly girl, she gets attacked by an alligator, gets pulled under and comes out of the water walking fine holding her purse smiling.

Narrator?
-Off screen


Do you feel the commercial is successful, why?
-Yes I found it to be some what commical

4.   5-Hour Energy 
Visual style?
-Live action

Tone?
-mellow


Product?

-5 Hour Energy


Target Audience?
-Business Professionals


What is the problem that the product is solving?
 -Being tired

How does the commercial talk about these problems?

-Shows people at work being exhausted and attempting to use coffee to wake them. Then ends with them using 5 hour energy instead and not being tired, instead being very productive.

Narrator?
-On screen


Do you feel the commercial is successful, why?
-Yes it validly portrayed why 5 hour energy is a better alternative to coffee.

5.   Geico
Visual style?
- Live action/ animated

Tone?
-funny


Product?

-Geico mobile app


Target Audience?
- Geico customers


What is the problem that the product is solving?
 - Being able to check your insurance on the go


How does the commercial talk about these problems?

-Shows people in risky situations without the app then reiterates why people should get the app at the end

Narrator?
-both on and off screen


Do you feel the commercial is successful, why?
-Not really, didn't make that much sense

Brochure

Letterhead

First I inserted the image of the potatoes and re-sized it to fit as a top banner for my letterhead. Then I created a small black rectangle so that the logo would have a black backdrop in the inner circle as opposed to having the potatoes as the background. Next I inserted the image of my logo and re-sized it. Then I created another black rectangle to make the bottom banner. After that I used the text tool to type the information on the bottom. I used the eyedropper tool to get the same color red in the logo for the font. Lastly I used the ellipse tool to create the circles in between the information

Business Card

Front

Back

For the front of the business card, I inserted my logo from the last project by selecting file and then place. For the background I used the rectangle tool and made the color black. For the back I inserted the image of the potatoes and cropped it to position it the way I wanted it. For the background I did the same thing as I did for the front, used the rectangle tool and made the color black. For the text, I used the eye dropper tool to get the same exact color as the red in the logo and then centered it. I chose a font different from the logo because I wanted it looked more professional.

Business Card Sketches

Corporate Idenity Questions

1) What is your business?

A dine in and out restaurant.

2) Describe your business in one sentence

Couch Potato is a dine in and out restaurant that serves potatoes cooked in different forms (mashed potatoes, tater tots, french fries, baked potatoes ect.) and allows you to choose from tons of different toppings (sour cream, bacon, cheese, vegetables ect.) to add to your potato dish.

3) Who is your target audience?

Families, business professionals, teenagers, people of all ages.

4) Who are your competitors?

Other dine in and out restaurants in the area (ex: Restaurants such as Fresh)

5) What makes them better/worse than your product/service?

Couch Potato is original and offers a unique genre of food that no company I've heard of has done before. Fresh (NYC) serves only sandwiches, salads and pasta. I searched potato bars into Google and most were in random states such as Idaho, Virgina, Oklahoma. My company would be based in New York City. 

6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)

No.

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?

No.

8) How do you want your image to be seen in two years?

I want this company to be seen as a restaurant that consistently creates the best quality food to keep customers wanting to come back again.

9) If your company was an animal, what animal would it be and why?

A goat, because it is a farm animal which represents the feel of natural products.

10) If your company/brand was a person, who would it be and why?

A farmer, to inform/give the public the idea that we use all natural, organic potatoes.
11) If your company/brand was an object, what would it be?

A potato.

12) If your customer was a cartoon character, who would it be?

Mr. Potato Head, because he's a potato, he's known all throughout the U.S. and is a friendly welcoming cartoon character.

Project 3 Lyrical Collage

I combined several different pictures together. First I used the  magnetic lasso tool to outline all the different items within the picture, then I pasted them into the Hollywood photo. Next I had to lower the opacity on the items on the Hollywood sign in order to get them to match with the some what foggy background. For the paparazzi's shadow I duplicated the layer and then filled it by holding down control, shift, delete. Then I used the Free Transform tool to alter the image size. At the end I added the lyrics from a song called "Hollywood".

Self-Insertion

Vector Illustration

I chose to do a photo of a pair of heels because I love shoes. I started by outlining each segment of the shoes on different layers. I first began with the red bottoms on one layer, the heel on the next layer then the left sides of each shoe and then the right sides of each shoe. To create the reflection appearance that is showed in the original picture, I used the mesh tool.

Final Logo

I chose this design because I want the restaurant to come across as your classic all American dine in and out restaurant. I didn't want to make the logo appear classy because it is a casual and inexpensive place that welcomes people of all ages. Since the logo incorporates a potato (which are brown) I felt that the more saturated red went nicely with the black and brown. When viewed from a far, the sign is still completely visible and readable.

Calligramme

Sketches

This sketch seemed to target an older crowd, the font would be thicker in the actual final product.

This sketch

This sketch comes across as a more fun and friendly approach.

Logo Critiques Part 2

4. Mozilla Firefox
Mozilla Firefox is another very recognizable logo. The logo perfectly explains what the company does by showing the world which is a common symbol for the web (ex: internet explorer) and incorporating their trademark, the fox. I agree with the colors they used because orange and blue aren't colors you wouldn't really think would look nice together, but they pulled it off.

5. Apple
Apple is probably one of the most recognized logos world wide. Back when Apples weren't the dominant computer of choice their symbol wasn't as classy looking, having the apple colored rainbow. Now that they are a luxury brand the silver was a great choice to show that their products are now top choice in the market.

Logo Critiques part 1

1. Target
I think that the Target logo is one of the most easily recognizable logo's without having to show its company name. The fact that their logo is a picture of a target, what their company name actually is, allows them to not always have to incorporate their company name into their advertisements. I agree with their color choice because red is a color that is so bright and noticeable that it almost forces people to look at it. I also feel that this logo doesn't target just women, men or kids seeing as their is not enough detail to argue that it does so.

2. Volkswagen
I really like the Volkswagen symbol, and how they use another 2 V's to make the W, I think it makes it look really nice. The shade of blue that they chose is original and simple and could also be considered a blue for guys and girls.

3. Nickelodeon
The Nickelodeon logo is one that is very distinct from any other logo I would recognize. I feel that it comes across as fun and definitely captures their target market which is children. The shade of orange they chose  is not aggressive but not too dim either.

Fictional Company Ideas

1. Couch Potato
Couch Potato is a dine in and out restaurant that serves potatoes cooked in different forms (mashed potatoes, tater tots, french fries, baked potatoes ect.) and allows you to choose from tons of different toppings (sour cream, bacon, cheese, vegetables ect.) to add to your potato dish.

2. Kiducation
My Kiducation is an iphone app that converts current events to interactive children stories. It creates educational stories that teaches children about current events. Kiducation is an interactive television program for kids which also serves as an effective learning tool to keep children better informed.

3. MountIn 
MountIn is an indoor mountain that allows people to ski and snowboard all year round. The ability to control the climate in this enclosed area makes for the freshest powdered snow.

4. WiseFi
WiseFi is a wireless internet network that allows you to access the internet while flying on an airplane. Whether it be through your computer or cell phone, you can connect to the web for the convenient price of just $3.00.

5. Breathalyzer-to-go
Breathalyzer-to-go is a pocket sized breathalyzer that reads your blood alcohol level with the convenience of its size. This tool will help people keep track of how drunk they are actually getting and help prevent black outs. It can conveniently fit inside a typical pant pocket or purse making it easy and hassle free to bring out with you.

My names Bri Blumberg and I am majoring in communications. After completing Begining Digital Arts, I will expect to know how to use Adobe Photoshop, Illustrator and InDesign without any issues.