Commercial Evaluations

1.   Madden NFL '12
Visual style?
-Black and white, live action/slow motion

Tone?
-Funny

Product?
 Madden NFL '12

Target Audience?
-Boys who play video games.

What is the problem that the product is solving?
-Boys older brother is teasing him

How does the commercial talk about these problems?
- Ends with younger brother beating him in Madden

Narrator?
-Yes, voice over is Ben Affleck.

Do you feel the commercial is successful, why?
Yes, the first time I saw this commercial on TV I instantly knew it was Ben Affleck's voice and although I'm not interested in the product, I was interested in the commercial.

2.   K9 Advantix
Visual style?
-animated

Tone?
-happy

Product?

-K9 Advantix

Target Audience?
-People who own dogs.

What is the problem that the product is solving?
 -Fleas

How does the commercial talk about these problems?

-Commercial uses a song to discuss these problems.

Narrator?
-Yes, voice over.


Do you feel the commercial is successful, why?
-Yes because it is a very memorable commercial, the puppy is really cute and makes you want to watch.

3. Red Bull
Visual style?
-stop motion or animated

Tone?
-funny


Product?

-Red Bull energy drink


Target Audience?
-Females


What is the problem that the product is solving?
 -Lack of energy

How does the commercial talk about these problems?

-The Zebra is clearly a girly girl, she gets attacked by an alligator, gets pulled under and comes out of the water walking fine holding her purse smiling.

Narrator?
-Off screen


Do you feel the commercial is successful, why?
-Yes I found it to be some what commical

4.   5-Hour Energy 
Visual style?
-Live action

Tone?
-mellow


Product?

-5 Hour Energy


Target Audience?
-Business Professionals


What is the problem that the product is solving?
 -Being tired

How does the commercial talk about these problems?

-Shows people at work being exhausted and attempting to use coffee to wake them. Then ends with them using 5 hour energy instead and not being tired, instead being very productive.

Narrator?
-On screen


Do you feel the commercial is successful, why?
-Yes it validly portrayed why 5 hour energy is a better alternative to coffee.

5.   Geico
Visual style?
- Live action/ animated

Tone?
-funny


Product?

-Geico mobile app


Target Audience?
- Geico customers


What is the problem that the product is solving?
 - Being able to check your insurance on the go


How does the commercial talk about these problems?

-Shows people in risky situations without the app then reiterates why people should get the app at the end

Narrator?
-both on and off screen


Do you feel the commercial is successful, why?
-Not really, didn't make that much sense