I chose this design because I want the restaurant to come across as your classic all American dine in and out restaurant. I didn't want to make the logo appear classy because it is a casual and inexpensive place that welcomes people of all ages. Since the logo incorporates a potato (which are brown) I felt that the more saturated red went nicely with the black and brown. When viewed from a far, the sign is still completely visible and readable.
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