Wednesday, April 25, 2012
Wednesday, April 4, 2012
Commercial Idea
My commercial will begin with a man or woman sitting at a cubical in their office zoned out. Then a dream bubble pops up (showing man/woman sitting at desk with a thinking cloud above). In the dream bubble will be a picture of one of the entrees I used in my brochure. The man/woman will start drooling and then it will quickly transition to a flash mob outside or inside of Couch Potato. It will then end with a flash back to him/her dreaming at his/her desk smiling.
Tuesday, April 3, 2012
Commercial Evaluations
1. Madden NFL '12
Visual style?
-Black and white, live action/slow motion
Tone?
-Funny
Product?
Madden NFL '12
Target Audience?
-Boys who play video games.
What is the problem that the product is solving?
-Boys older brother is teasing him
How does the commercial talk about these problems?
- Ends with younger brother beating him in Madden
Narrator?
-Yes, voice over is Ben Affleck.
Do you feel the commercial is successful, why?
Yes, the first time I saw this commercial on TV I instantly knew it was Ben Affleck's voice and although I'm not interested in the product, I was interested in the commercial.
2. K9 Advantix
Visual style?
-animated
Tone?
-happy
Product?
-K9 Advantix
Target Audience?
-People who own dogs.
What is the problem that the product is solving?
-Fleas
How does the commercial talk about these problems?
-Commercial uses a song to discuss these problems.
Narrator?
-Yes, voice over.
Do you feel the commercial is successful, why?
-Yes because it is a very memorable commercial, the puppy is really cute and makes you want to watch.
3. Red Bull
Visual style?
-stop motion or animated
Tone?
-funny
Product?
-Red Bull energy drink
Target Audience?
-Females
What is the problem that the product is solving?
-Lack of energy
How does the commercial talk about these problems?
-The Zebra is clearly a girly girl, she gets attacked by an alligator, gets pulled under and comes out of the water walking fine holding her purse smiling.
Narrator?
-Off screen
Do you feel the commercial is successful, why?
-Yes I found it to be some what commical
4. 5-Hour Energy
Visual style?
-Live action
Tone?
-mellow
Product?
-5 Hour Energy
Target Audience?
-Business Professionals
What is the problem that the product is solving?
-Being tired
How does the commercial talk about these problems?
-Shows people at work being exhausted and attempting to use coffee to wake them. Then ends with them using 5 hour energy instead and not being tired, instead being very productive.
Narrator?
-On screen
Do you feel the commercial is successful, why?
-Yes it validly portrayed why 5 hour energy is a better alternative to coffee.
5. Geico
Visual style?
- Live action/ animated
Tone?
-funny
Product?
-Geico mobile app
Target Audience?
- Geico customers
What is the problem that the product is solving?
- Being able to check your insurance on the go
How does the commercial talk about these problems?
-Shows people in risky situations without the app then reiterates why people should get the app at the end
Narrator?
-both on and off screen
Do you feel the commercial is successful, why?
-Not really, didn't make that much sense
Visual style?
-Black and white, live action/slow motion
Tone?
-Funny
Product?
Madden NFL '12
Target Audience?
-Boys who play video games.
What is the problem that the product is solving?
-Boys older brother is teasing him
How does the commercial talk about these problems?
- Ends with younger brother beating him in Madden
Narrator?
-Yes, voice over is Ben Affleck.
Do you feel the commercial is successful, why?
Yes, the first time I saw this commercial on TV I instantly knew it was Ben Affleck's voice and although I'm not interested in the product, I was interested in the commercial.
2. K9 Advantix
Visual style?
-animated
Tone?
-happy
Product?
-K9 Advantix
Target Audience?
-People who own dogs.
What is the problem that the product is solving?
-Fleas
How does the commercial talk about these problems?
-Commercial uses a song to discuss these problems.
Narrator?
-Yes, voice over.
Do you feel the commercial is successful, why?
-Yes because it is a very memorable commercial, the puppy is really cute and makes you want to watch.
3. Red Bull
Visual style?
-stop motion or animated
Tone?
-funny
Product?
-Red Bull energy drink
Target Audience?
-Females
What is the problem that the product is solving?
-Lack of energy
How does the commercial talk about these problems?
-The Zebra is clearly a girly girl, she gets attacked by an alligator, gets pulled under and comes out of the water walking fine holding her purse smiling.
Narrator?
-Off screen
Do you feel the commercial is successful, why?
-Yes I found it to be some what commical
4. 5-Hour Energy
Visual style?
-Live action
Tone?
-mellow
Product?
-5 Hour Energy
Target Audience?
-Business Professionals
What is the problem that the product is solving?
-Being tired
How does the commercial talk about these problems?
-Shows people at work being exhausted and attempting to use coffee to wake them. Then ends with them using 5 hour energy instead and not being tired, instead being very productive.
Narrator?
-On screen
Do you feel the commercial is successful, why?
-Yes it validly portrayed why 5 hour energy is a better alternative to coffee.
5. Geico
Visual style?
- Live action/ animated
Tone?
-funny
Product?
-Geico mobile app
Target Audience?
- Geico customers
What is the problem that the product is solving?
- Being able to check your insurance on the go
How does the commercial talk about these problems?
-Shows people in risky situations without the app then reiterates why people should get the app at the end
Narrator?
-both on and off screen
Do you feel the commercial is successful, why?
-Not really, didn't make that much sense
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