Corporate Idenity Questions

1) What is your business?

A dine in and out restaurant.

2) Describe your business in one sentence

Couch Potato is a dine in and out restaurant that serves potatoes cooked in different forms (mashed potatoes, tater tots, french fries, baked potatoes ect.) and allows you to choose from tons of different toppings (sour cream, bacon, cheese, vegetables ect.) to add to your potato dish.

3) Who is your target audience?

Families, business professionals, teenagers, people of all ages.

4) Who are your competitors?

Other dine in and out restaurants in the area (ex: Restaurants such as Fresh)

5) What makes them better/worse than your product/service?

Couch Potato is original and offers a unique genre of food that no company I've heard of has done before. Fresh (NYC) serves only sandwiches, salads and pasta. I searched potato bars into Google and most were in random states such as Idaho, Virgina, Oklahoma. My company would be based in New York City. 

6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)

No.

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?

No.

8) How do you want your image to be seen in two years?

I want this company to be seen as a restaurant that consistently creates the best quality food to keep customers wanting to come back again.

9) If your company was an animal, what animal would it be and why?

A goat, because it is a farm animal which represents the feel of natural products.

10) If your company/brand was a person, who would it be and why?

A farmer, to inform/give the public the idea that we use all natural, organic potatoes.
11) If your company/brand was an object, what would it be?

A potato.

12) If your customer was a cartoon character, who would it be?

Mr. Potato Head, because he's a potato, he's known all throughout the U.S. and is a friendly welcoming cartoon character.

Project 3 Lyrical Collage

I combined several different pictures together. First I used the  magnetic lasso tool to outline all the different items within the picture, then I pasted them into the Hollywood photo. Next I had to lower the opacity on the items on the Hollywood sign in order to get them to match with the some what foggy background. For the paparazzi's shadow I duplicated the layer and then filled it by holding down control, shift, delete. Then I used the Free Transform tool to alter the image size. At the end I added the lyrics from a song called "Hollywood".

Self-Insertion

Vector Illustration

I chose to do a photo of a pair of heels because I love shoes. I started by outlining each segment of the shoes on different layers. I first began with the red bottoms on one layer, the heel on the next layer then the left sides of each shoe and then the right sides of each shoe. To create the reflection appearance that is showed in the original picture, I used the mesh tool.

Final Logo

I chose this design because I want the restaurant to come across as your classic all American dine in and out restaurant. I didn't want to make the logo appear classy because it is a casual and inexpensive place that welcomes people of all ages. Since the logo incorporates a potato (which are brown) I felt that the more saturated red went nicely with the black and brown. When viewed from a far, the sign is still completely visible and readable.