Calligramme

Sketches

This sketch seemed to target an older crowd, the font would be thicker in the actual final product.

This sketch

This sketch comes across as a more fun and friendly approach.

Logo Critiques Part 2

4. Mozilla Firefox
Mozilla Firefox is another very recognizable logo. The logo perfectly explains what the company does by showing the world which is a common symbol for the web (ex: internet explorer) and incorporating their trademark, the fox. I agree with the colors they used because orange and blue aren't colors you wouldn't really think would look nice together, but they pulled it off.

5. Apple
Apple is probably one of the most recognized logos world wide. Back when Apples weren't the dominant computer of choice their symbol wasn't as classy looking, having the apple colored rainbow. Now that they are a luxury brand the silver was a great choice to show that their products are now top choice in the market.

Logo Critiques part 1

1. Target
I think that the Target logo is one of the most easily recognizable logo's without having to show its company name. The fact that their logo is a picture of a target, what their company name actually is, allows them to not always have to incorporate their company name into their advertisements. I agree with their color choice because red is a color that is so bright and noticeable that it almost forces people to look at it. I also feel that this logo doesn't target just women, men or kids seeing as their is not enough detail to argue that it does so.

2. Volkswagen
I really like the Volkswagen symbol, and how they use another 2 V's to make the W, I think it makes it look really nice. The shade of blue that they chose is original and simple and could also be considered a blue for guys and girls.

3. Nickelodeon
The Nickelodeon logo is one that is very distinct from any other logo I would recognize. I feel that it comes across as fun and definitely captures their target market which is children. The shade of orange they chose  is not aggressive but not too dim either.

Fictional Company Ideas

1. Couch Potato
Couch Potato is a dine in and out restaurant that serves potatoes cooked in different forms (mashed potatoes, tater tots, french fries, baked potatoes ect.) and allows you to choose from tons of different toppings (sour cream, bacon, cheese, vegetables ect.) to add to your potato dish.

2. Kiducation
My Kiducation is an iphone app that converts current events to interactive children stories. It creates educational stories that teaches children about current events. Kiducation is an interactive television program for kids which also serves as an effective learning tool to keep children better informed.

3. MountIn 
MountIn is an indoor mountain that allows people to ski and snowboard all year round. The ability to control the climate in this enclosed area makes for the freshest powdered snow.

4. WiseFi
WiseFi is a wireless internet network that allows you to access the internet while flying on an airplane. Whether it be through your computer or cell phone, you can connect to the web for the convenient price of just $3.00.

5. Breathalyzer-to-go
Breathalyzer-to-go is a pocket sized breathalyzer that reads your blood alcohol level with the convenience of its size. This tool will help people keep track of how drunk they are actually getting and help prevent black outs. It can conveniently fit inside a typical pant pocket or purse making it easy and hassle free to bring out with you.

My names Bri Blumberg and I am majoring in communications. After completing Begining Digital Arts, I will expect to know how to use Adobe Photoshop, Illustrator and InDesign without any issues.